Client Background

TechInnovate (name changed for confidentiality) is a technology services company providing Imaging solutions for globally leading medical device businesses. Founded in 2018, the company had developed a robust product but struggled to gain market traction despite having a superior technical solution compared to competitors.

When TechInnovate approached ImageQ in early 2024, they had:

Challenges

TechInnovate faced several critical challenges that were hindering their growth:

Our Approach

ImageQ developed a comprehensive 12-month growth strategy focused on three key phases:

Key Strategies Implemented

1. Market Focus & Positioning

We conducted extensive market research to identify the most profitable customer segments. This led to a strategic pivot to focus exclusively on three manufacturing sub-sectors where TechInnovate's solution provided the highest ROI. We repositioned their messaging to emphasize business outcomes rather than technical features.

2. Digital Marketing Transformation

We completely overhauled TechInnovate's digital presence:

3. Sales Enablement

We work closely with the sales team to streamline their process:

4. Customer Success & Expansion

We helped TechInnovate establish a customer success function focused on:

Results

Half term of the engagement through, TechInnovate achieved remarkable results:

Additional achievements included:

Conclusion

This case study demonstrates how a strategic, data-driven approach to go-to-market planning and digital marketing implementation can transform a company's growth trajectory. By focusing on the right market segments, crafting compelling messaging, optimizing the digital experience, and enabling the sales team with the right tools and processes, TechInnovate is well on its path to achieve 300% revenue growth.

The systems and processes implemented during our engagement continue to drive growth for TechInnovate, which is now on track to reach $4M in annual revenue by the end of next year.